Manitou Springs Hotel Identity Rebrand

Alberta University of the Arts

Instructor: Scott Cressman

April 2026

For our final project in my 3rd year branding class, we were tasked with reimagining a hotel/resort identity system. I chose Manitou Springs Resort and Mineral Spa, a small resort based in Saskatchewan, just off the shore of Little Manitou Lake. Inspired by water and salt imagery, I wanted to design a new brand identity that reflects the experience you have while visiting. With this rebrand I wanted to expand the current audience to a younger demographic as well as beyond just the local area.